Coworking spaces are the new attraction for entrepreneurs and freelancers as the coronavirus pandemic weakens. Coworking spaces in Karachi are seeing an influx of new members once again.
It is common knowledge that retaining existing customers is much more comfortable and saves a lot of time, effort, and marketing expense than attracting new customers. Coworking spaces are no exception to this rule.
CoSpace 1.0 at Karachi’s Shahrah-e-Faisal and CoSpace 2.0 at Federal B Area are thriving once again as the Covid-19 situation improves. Monthly pricing policy from coworking spaces is precisely what a struggling entrepreneur needs, instead of long-term contracts, and CoSpace 1.0 and 2.0 provide just that.
Keeping your existing coworking space members satisfied and happy is just as significant as investing your time and money on attracting new ones. It’s not that difficult to keep your coworking space members happy. All you need to do is provide them with an ergonomic work environment consistently.
Social Media Marketing:
Utilizing social media to promote your coworking space can display fruitful results. Coworking space managers should publish the ergonomic pictures of the workplace on Instagram to highlight them. Moreover, taking testimonials from existing, happy customers and posting them on Facebook can result in higher traction. Word of mouth marketing is, after all, the best way to market your product. Social media platforms are the easiest way to engage with existing customers and at the same time, attract new ones.
After all, entrepreneurs only need adequate working space and a fast internet connection. Show off your speed test in an Instagram video and attract new members.
Additionally, using a platform such as Twitter for live-feed updates is one of the most effective ways to keep members well-informed. Imagine there is a power outage and the back-up generator is out of fuel. Tweet the update to your members to avoid any inconvenience.
An email newsletter works as a centralized model of communication between coworking space managers and members. It helps to keep existing customers updated and well-informed about the various activities initiated at the coworking space. Coworking spaces in Karachi, particularly CoSpace 1.0 and CoSpace 2.0, update their customers every week, regarding networking events and other administrative activities through an email newsletter. They have found it to be extremely resourceful.
One of the most effective ways to market your coworking space and keep existing members well-informed is to publish articles on your website and share them on your social media platforms. This enables freelancers, entrepreneurs and small business owners to get familiar with your coworking space and make an informed decision for joining your area as a member.
Organizing networking events once a month goes a long way towards keeping existing coworking space members comfortable and satisfied. Such events are also an excellent opportunity for prospective members to join in and see the wholesome environment being created by you. Interpersonal communication is not only useful to break the ice with strangers but also helps entrepreneurs and small business owners to build a network with like-minded individuals and grow their business.
Coworking spaces in Karachi, which are following these essential tips, have seen significant growth in members recently.
The concept of Cospace started as a direct result of startups, freelancers and entrepreneurs being unable to find a facility that boasted all the amenities – as well as a place where they could creatively focus all their strengths and meet other like-minded professionals to network with.